Apple is building a library of tens of millions of albums by artists across all genres, but it has yet to create new albums.
It has long tried to make albums, but many of the artists whose work is featured in its catalogs have been reluctant to sell them on iTunes or elsewhere, a reluctance that has helped drive the number of albums sold on Apple’s platform to the lowest level since the early 1990s.
But the company’s move to make more albums from its massive archive is helping the company to keep its digital catalogs up to date and is allowing the company, which also owns Beats Electronics, to leverage a large library of music.
The move has given Apple more freedom to produce new albums, with the company now producing new albums for new music artists.
It has also made it easier for artists to get their albums published by publishing houses like Warner Bros. and Universal Music.
Apple Music, a subscription service that was launched last year and now has more than a billion subscribers, will not only give artists new albums to promote and promote them further, but will also give them new opportunities to make money through music sales, Apple’s chief marketing officer, John Herrmann, said on a conference call with investors earlier this month.
Apple Music is not just a service to artists.
“It’s also a way to monetize,” Herrman said.
In a separate earnings call with analysts, Herrmansons office manager, Jonathan Green, said that Apple is “on the path to achieving its goal of having 100 million albums and over 100 million songs.”
He also said that the company is “building the digital music catalog.”
In a recent presentation to investors, Apple said it will offer new albums through Apple Music to music artists on a subscription basis, though it said it would only offer new music through the service.
The company will have about a dozen million albums available, it said.
Apple’s move toward more albums has been a key part of the companys recent strategy to expand its digital music collection.
Apple last year began offering new albums on its platform.
Its first album was released in July.
Apple has also released music from a handful of artists, including Lady Gaga and David Guetta, along with albums from other artists.